LinkedIn headlines are an overlooked profile element for many people, who opt to the default Company/Job Title. It’s not only boring, the default LinkedIn headlines can also harm your career prospects. As author Melanie Pinola noted in LinkedIn In 30 Minutes: How to create a rock-solid LinkedIn profile and build connections that matter, headlines are crucial for career positioning:
“When your profile comes up in search, only your name, headline, location, and industry are shown. Your headline is what will convince the searcher to look at your profile. It’s a 120- character hook that should tell people what you do — and why they should care.”
In this four-minute video, learn how to to make your LinkedIn profile headline more attractive to other people (important for networking) as well as potential employers, who use keyword searches to find suitable job candidates. There are four examples of great headlines, too. Press the “play” button to start the video:
If you’re interested in learning other tactics for improving your LinkedIn profile, be sure to read LinkedIn In 30 Minutes. Purchasing options for the Kindle, iPad, Nook, and paperback editions are listed here.